Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
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Xem thêm Bài Viết:
- Ấn tượng với đối hình cầu thủ trẻ triển vọng trong FIFA Online 3 cực ngầu
- Đọc ngay cách sửa ấm sắc thuốc đơn giản tại nhà chi tiết nhất
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- Bài thuốc trị BỆNH SỎI MẬT hiệu quả không cần phẫu thuật | Bài Thuốc Nam
- 3 THÁNG ĐẦU MẸ BẦU CẦN ĂN GÌ GIÚP CON KHỎE ?
fuzer909
•5 months ago
Love that he designed my favorite cover of all time, Jurassic Park.
Kelly Berry
•5 months ago
BRAVO!!! 👏👏👏👏
Kelly Berry
•5 months ago
Absolutely astounding. Love ART…. WELL DONE!!!
yerko matamoros
•5 months ago
Fome fome fome fome
Men Del
•5 months ago
I wonder what woukd happen if he only speak "bla bla bla" everytime. He's so funny though, I like it.
Andrew Keener
•5 months ago
The Washington, DC area public transit system has the same issue. They apparently fail to realize that not everyone thinks like they do.
Diana Hernandez
•5 months ago
Blah blah..nice
Minah Lee
•5 months ago
YOU’RE on COKE
Liam Walsh
•5 months ago
When it comes to amusement, this crowd believes in moderation.
ec. draft
•5 months ago
IDEAGASM
Eli G
•5 months ago
I want 1/17 of this guy's confidence
EmpireYellow1
•5 months ago
I thought the Diet Coke ads were funny. Have a sense of humor, people.
Wolf NZ Outdoors
•5 months ago
Instantly recognised the initial five strokes as "Charley Brown".
Very interesting and well-presented talk.
Birdsong
•5 months ago
Excellent!!!
calmbbaer
•5 months ago
The idea behind the cover of Fraud is identical to that behind Randy Newman's box set, released three years prior: Take a dignified cover and scrawl over it, indicating the negativity of the title – "Guilty" rather than "Fraud" in Newman's case: https://en.wikipedia.org/wiki/Guilty:_30_Years_of_Randy_Newman . It would be interesting to know whether this was great minds thinking alike, accidental plagiarism, or intentional.
Yardmaster's Wealth Education Center
•5 months ago
I am looking forward to applying this to how I present my company and our services during a bid appointment!
Yardmaster's Wealth Education Center
•5 months ago
"Fraud" — What an amazing incidental troll! Lovin' it!
Morahman7vnNo2
•5 months ago
And now, he finally has his own book :'-)
iamethanmarsh
•5 months ago
if you are reading this, you’re on coke
cream bun
•5 months ago
Mystery is never meant to be revealed. It is a box that keeps on opening. If the mystery can be resolved then it has failed in itself and ceases to have been one. It is the eternal chase that never ends, mystery is there to draw you in and never provide an answer that is absolute.
jetsonjoe
•5 months ago
Awesome presentation…Thanks.
DonnaMarie113
•5 months ago
What is on spine of Charlie Brown book?
geezusispan
•5 months ago
My first impression – flaming gay man.
Marsida Bushi
•5 months ago
Hardly anyone knows how much is gained by ignoring the future. (quote)
Stella Q
•5 months ago
Chip Kidd really lifts my spirits. So does Christoph Niemann. Wonderful humour, so informative & ultra inspiring. 😍
Milton Sucuzhanay B.
•5 months ago
( – C – )
5cloudwalker
•5 months ago
just goes to show Coke executives are all yes men
Josiah T.
•5 months ago
Is that Irvine Welsh at 3:57?
Lego Star Wars: The Complete Saga Jango Fett
•5 months ago
That diet coke design fucking sucks.
Liz
•5 months ago
Chip Kidd is a legend, but I’m noticing as I watch his talks that he will never say the title of a book. I wonder why that is
Alex Povivity
•5 months ago
I could listen to him all day. I don't know why
Noxol101
•5 months ago
(• C • )
Hamza Ansari
•5 months ago
14:43 – she's so cute <3